Drive sales with National Home Security Month from Yale

When the clocks go back, there is often a spike in burglary attempts across the UK, as opportunists make use of the darker nights to operate under the cover of darkness. And this is why NHSM runs throughout the entirety of October, aiming to raise awareness of the importance of upgrading home security at this time of year.

And whilst NHSM is celebrating its tenth campaign, it’s clear, from a survey commissioned by Yale, that home security is still not a priority for UK homeowners.

Although Brits have their own unusual tactics to secure their homes, such as keeping a light on when they go out (52%) and leaving on a TV or radio (28%)¹, it was in fact revealed that two thirds of Brits haven’t upgraded their home security in the last two years¹, a worrying concept as burglary rates continue to rise. But this lack of prioritisation for Brits also provides opportunities for the industry.

Front door security

Front door security should be an area of focus for all homeowners. According to Yale’s research, in 23% of cases, burglars gained access to a home through the front door¹, highlighting the importance of reliable, high-quality door security.

One of the easiest and effective ways to improve the security of a front door, and a product many homeowners have little knowledge over, is a maximum-security cylinder. Yale’s research revealed that only 27% of respondents knew what type of lock they need to prevent lock snapping¹, so this presents a lucrative opportunity to installers and fabricators alike to engage with customers and raise awareness of 3-star cylinders.  

Further research revealed that breaking through a window was the most popular form of entry into a home by opportunists, occurring 25% of the time¹, so window security will be at front of mind for homeowners hearing about the campaign.

Smart security

The survey also revealed that 53% of Brits have suggested they’d be willing to pay more to buy or rent a home if it has better security measures or a smart security system in place¹, showing the opportunities in the smart home category.

Allowing users to check in to their homes remotely, high quality smart security products, like those from Yale, offer convenience and added security.

Earlier this year, Yale announced the launch of SensCheck^™, its new integrated smart window and door lock sensors. This exciting smart addition to the company’s hardware portfolio means that fabricators and installers can now offer homeowners the option of being able to check the status of their doors and windows on their smart devices and phones.

Paul Atkinson, Managing Director at Yale Door and Window Solutions, commented on the campaign: “We’re extremely proud National Home Security Month is celebrating its 10th campaign. Over the past 10 years the campaign has continued to provide advice and support to homeowners on the most effective ways to keep their home secure.  

“Although we’ve been a part of the campaign for a decade, it’s fair to say the statistics collated in our recent survey show the continued importance for education on the topic of home security.

“This year, we once again have several big-name brands including B&Q, Screwfix and Amazon, supporting the NHSM campaign, all with the same aim of spreading the message of improved home security far and wide. And NHSM will be doing this through a national radio campaign, social media content and promotions in-stores and online.

“With the heightened promotion of NHSM this year, the door and window industry should look to get behind the campaign and this increased interest and focus on home security.”

For more information and handy tips and advice from this year’s National Home Security Month from Yale, visit www.homesecuritymonth.com or search #NHSM2022 on Facebook, Twitter and Instagram.

For more information on the range of products available from Yale DWS, please visit www.yaledws.co.uk

¹A poll of 2000 UK Adults (Nationally Representative) run by OnePoll, commissioned by Yale UK, 2022