Securistyle brand becomes ‘part of Yale’
Securistyle has become ‘part of Yale’, in a move that sees the market-leading provider of window hardware solutions retain its strong brand identity, but acknowledges its role within the ASSA ABLOY group.
Richard Gurmin, Head of Commercial Business Development, comments: “Securistyle has very happily been part of ASSA ABLOY since 2012. While we will be retaining our name - which is known and respected worldwide – the addition of ‘part of Yale’ marks the next exciting phase of our brand. Yale is the largest division of ASSA ABLOY in the UK, and this change recognises the symbiosis between the two businesses.”
Yale is a leader within the UK residential market and is recognised as a trusted security expert. Securistyle specialises in natural ventilation for large commercial window openings and currently operates in 50 countries around the world.
Securistyle provides architects and specifiers with innovative and reliable hardware solutions which can be engineered, tested, and validated for specific project requirements. All products are designed, manufactured, and tested in the UK in accordance with the BS EN ISO 9001 quality management system, ensuring consistent product quality and continuous improvement. Securistyle is also a member of the Made in Britain initiative. A campaign that champions British manufacturing and affiliates its marque to companies that manufacture goods in Great Britain.
For more information, please visit http://www.securistyle.com/